Research On Development Strategies Of Rural Tourism Of Fengmenglong Village

Today,40 years after the great reform and opening to the outside world,China's economic and social development are entering upon a new phase with the 2nd ranked GDP.Per capita disposable income in China has largely increased,which is driven by the significant boost of national comprehensive strength.Since Chinese citizens have much stronger desires for a happy life than before,more and more people choose to travel outside home as their best way to relax.According to the report of 2018 from Chinese Ministry of Culture and Tourism,China expected to see 5.54 billion domestic trips,and the amount of inbound trips was expected to reach 140 million.Rural tourism,as a new way to experience homesickness and return to nature,has been favored by more people.Rural tourism has become a major drive-force for the development of tourism.Rural tourism,which originated in Europe,has played a key role in promoting the development of European villages.Rural tourism just started in China,however,it ushered in a rapid development because of China's entering WTO.Especially in the general background of supply-side reform,rural tourism is contributing to stimulating rural economic development,optimizing rural industrial structure and narrowing the urban-rural dualization gap,etc.While rural tourism develops under the great concern from various circles of domestic society,Fengmenglong Village Tourist Area is gradually growing up with the special recognition of district and town governments.Based on the current situation and the tourism resources of Fengmenglong Village,this paper makes a Comprehensive research and analysis of the rural tourism development of Fengmenglong Village Tourist Area.Research interviews and comparative analysis.Combined with domestic and foreign advanced experience for rural tourism development,the general strategic position of Fengmenglong Village Tourist Area is given priority to culture of an honest and clean government and supplemented by the celebrity Feng Menglong,relying on the pastoral scenery,and focused on the overall leisure services.In addition,suggestions will be given to help improve the development of Fengmenglong Village Tourist Area,such as operation mode improvement,characteristic brand building,resource allocation,industry integration promotion,relevant measures and guarantees.