Research On The Development Strategy Of Rural Tourism In Liqian Village From The Perspective Of Integrated Development Of One Village And One Product

In recent years,based on the "global tourism" era,China has increased tourism policy support and financial subsidies,injecting a fresh element into rural tourism.With the accelerated transformation of the traditional tourism industry,the entire industry is gradually showing the trend of individualization,self-help,and decentralization.Travelers have gradually broken the original tourism space,spread to the living space of the destination residents,and developed in a global manner.It has brought tremendous opportunities for the development of China's scenic and rural tourism.In2016,Liqian Village was listed as a national key poverty alleviation village list.Since the launch of this policy,Liqian Village made full use of local natural ecological resources and agricultural human resources,invested more than 20 million yuan to vigorously develop rural tourism,and create beautiful villages.The former She established a collective enterprise to integrate resources such as family hotels,restaurants,and tourism agriculture.However,this single development model is obviously difficult to meet the differentiated needs of consumers.With the 2013 Central Document No.1 clearly stated: to advance the construction of a new socialist modern countryside,we must support the development of "one village,one product",and on the basis of increasing the development of modern agriculture,take effective measures to accelerate the cultivation of a batch of Professional villages and towns with distinctive characteristics,diverse types,and strong competitiveness.Therefore,the development of rural tourism in Liqian Village must be based on the perspective of "one village,one product" and take the path of integrated development.This study uses the tourist survey of Liqian Village as the main data source,combining literature analysis,case analysis,and correlation statistical analysis tounderstand the basic information of tourists and their expectations and satisfaction with tourism.Use SPSS software to obtain the impact value of natural environment,human environment,infrastructure,travel cost,scenic area security,scenic area service and other indicators on tourist satisfaction,through the student's test method,combined with the tourist's expectations Differentiate and analyze the feelings before and after to find out the problems of Liqian Village in the rural tourism industry,and combine the local development characteristics of “ one village,one product ” to put forward optimization suggestions for integrated development.Based on the theory of global tourism and growth pole as the focus,this article discusses the tourism status and advantages of the She scenic spot in Liqian Village in depth.Based on the perspective of growth pole,a series of optimized Li The development strategy of Qiancun rural tourism forms a complementary and win-win situation with the main scenic spot of Wuyi Mountain,and lays a solid theoretical reference and reference for the sustainable development of other rural tourism.