Research On Enterprise Culture Construction Of SF Holdings

Enterprise culture is a kind of culture that has a unique spiritual meaning and material mark in the process of the continuous development and growth of the enterprise after the establishment of the enterprise.After the formation of the enterprise culture not only has an impact on the development of the enterprise and internal employees,but also has a certain radiation effect on the external customer group,which virtually affects the customer's perception of the enterprise and its products.It is an organic combination of the intangible and the concrete.It is a kind of value that is recognized by most employees of the company and has been actively observed and implemented.Although Shunfeng is currently the leading domestic express delivery company,domestic and foreign private express delivery companies and state-owned express delivery companies are actively exploring the market.If Shunfeng wants to stand firm in the fierce competition,it should develop and enhance the core competitiveness.Establish long-term competitive advantages.Facing fierce competition,it is of theoretical and practical significance to take enterprise culture as a new source of competitive advantage,take enterprise culture construction as the core,and enhance Shunfeng's competitive advantage.Through consulting a lot of literature,this thesis makes a comprehensive analysis and comparison between the current mainstream theory of enterprise cultural factors and the theory of constituent hierarchy at home and abroad through the theory of four-level theory in our country.Through questionnaire survey,literature method and field visit to understand the current situation of the enterprise culture construction of the Hong Kong branch of Shunfeng Holdings,specifically analyzed the competitive advantages and shortcomings in the cultural construction of Shunfeng enterprises,and further analyzed the reasons and influence factors for the short-board.On the basis of this,the author puts forward some suggestions to improve the culture construction of Shunfeng enterprises.