The Optimization Of Corporate Culture Construction Of Perfect (China) Co., Ltd.

During the 30 years after the Direct Selling industry entered China,we experienced the periods of groping,irregularity and criterion.Nowadays the Direct Selling develops in the pattern of the standard administration and coexistence of various business structures.The website of the State Ministry of Commerce has disclosed that 90 corporations have obtained Direct Selling licenses.The market share of the Direct Selling industry has expanded rapidly,and the number of Direct Sales Clerk has increased.In recent years,there have been papers on Amway,Mary Kay,Avon,The main research contents are marketing model,internal administration,incentive mechanism.However,there is rarely research on Corporate Culture.The direct selling corporation and the Direct Selling Clerks are based on the Direct Selling Personnel Contract,and there is no compelling relation,which makes it difficult for the direct selling corporation to carry out the systematic management of the Direct Selling Clerk.Education levels are uneven,lack of centralized education and training,large numbers of entrants,and a high rate of run-off.Therefore,direct selling corporations are paying more and more attention to the construction of Corporate Culture.In view of life,we can enhance the identity and loyalty of the employees,so as to obtain a stable team of direct selling personnel.The study on current situation and the optimized ways of the corporation culture construction is import to direct selling industry.This thesis tries to focus on the development of Perfect(China)Co.,Ltd in the past 20 years,and analysis the seven aspects of corporate culture: corporate vision,corporation mission,core value,quality policy,business philosophy,market concept,and public welfare concept.Through direct observation,questionnaire survey,literature inquiry and so on,we focus on the analysis of corporate culture in shaping the values of direct sales practitioners,changing the role of consumers in purchasing ideas and behaviors,showing the unique cultural chain between companies,direct sales personnel and consumers.Eventual come to a scheme for perfect(China)Limited company corporation culture construction.Perfect(China)Co.,Ltd.,is one of the top companies in the direct selling industry.A study on the corporation culture of Perfect could lead to better understanding on direct selling by analyzing and discussing its corporate culture.It provides reference for other enterprises operating in direct selling mode.