Research On Marketing Model Of Harbin Pharmaceutical Group In Hebei Province

Since the reform and opening up,tremendous changes have taken place in China's society,and the national economy has skyrocketed.In addition,in recent years,the process of economic globalization has been accelerating,and foreign large pharmaceutical enterprises have gradually aimed at the Chinese market.As a result,a large number of foreign pharmaceutical enterprises have successively entered China and seized more market shares.This phenomenon directly leads to the increasing competition intensity in the domestic pharmaceutical market.Undoubtedly,this is a more difficult challenge for domestic pharmaceutical enterprises.At the same time,the reform of China's medical system has gradually developed and matured,and the emergence of cooperative medical treatment and urban medical insurance system has further increased the pressure faced by Chinese medical enterprises.Faced with this severe situation,how to skillfully grasp the development opportunity of the main medical reform and accurately predict the future development direction of the market is a key issue for domestic pharmaceutical enterprises to achieve long-term and stable development in the future.As a well-known pharmaceutical enterprise in China,the traditional operation mode of Harbin pharmaceutical group can no longer effectively meet the development needs of enterprises in the modern market in the current market competition.In view of this,Harbin pharmaceutical group should make innovations on its current business model as soon as possible,develop a business model suitable for its own development,and further expand its market share on the basis of stabilizing the original market share.Enterprises should clearly recognize that the marketing model is a magic weapon for them to survive in the industry market for a long time.Only by constantly improving their marketing strategies can they ensure their long-term and stable development in the brutal industry market.In order to be in an advantageous position in the fierce market competition,Harbin pharmaceutical co.,LTD.Must solve the problem from the aspects of r&d investment,management innovation,external marketing,improvement of channels,etc.,in order to constantly improve the marketing ability and maintain the leading position in the industry.Marketing ability,as a kind of the complex ability of many sided,is integrated by a variety of factors and conditions,and the marketing ability of Harbin pharmaceutical shares are in the process of realize own marketing strategy,and to implement marketing decision-making and implementation ability of various aspects as fundamental basis,performance for the enterprise sales profit,market share and so on marketing performance of ascension.Faced with many risks caused by internal and external uncertainties,the company should strengthen the research,evaluation and analysis of market situation,and make timely market planning,positioning and preparation.Follow the market trend,actively explore new marketing models,integrate superior marketing resources and brand resources,and accelerate the upgrading of its own industrial structure;Speed up the pace of innovation drive,improve the system construction of new product development,strengthen the internal approval and demonstration of new product project approval,reduce the risk of research and development;Strengthen process improvement and cost control,improve cost control ability,strengthen environmental risk control,and comprehensively improve the company's competitiveness.This research is mainly aimed at the marketing mode of domestic pharmaceutical enterprises.Firstly,the author introduced the research status of domestic and foreign scholars in detail,and briefly introduced the internal and external environment of pharmaceutical enterprises.And then to the marketing pattern of Harbin pharmaceutical group in hebei province as the research object,the detailed understanding of the enterprise under the premise of the current marketing model,explore marketing model of Harbin pharmaceutical group in hebei province various problems existing in the process of practice,and combined with the actual situation of enterprise itself and the existing problems,and targeted research and analysis,finally put forward scientific and reasonable Suggestions,and puts forwardthe design of Harbin pharmaceutical specializes in mode.It is expected that through this study,hayao group in hebei province can achieve greater development in the future development process.