Hepatitis B Antiviral Market Analysis And HK Company's Marketing Model Optimization

The rapid development of Chinese hepatitis B antiviral market has brought great momentum not only to hepatitis B antiviral drugs sales, but also to the rapid development of enterprises. More and more domestic enterprises enter the hepatitis B antiviral pharmaceutical market. The large number of imitations in domestic market gives increasingly fierce market competition. The reform of national health care system, combined with sound laws and regulations, pharmaceutical market environment has become more and more complex. Private pharmaceutical companies are still regard the traditional medicine marketing concept as a guide and relationship marketing as a means. They are facing more and more problems in the increasingly complex environment.Base on the concept of drug marketing, academic marketing, and relationship marketing, the epidemiology of hepatitis B and energy-saving drugs were firstly analyzed in the article. Then the development of Chinese hepatitis B drug market, including the development process of hepatitis B drug treatment, marketing models, and marketing methods, was analyzed. Furthermore, the market structure and future trends of hepatitis B antiviral drugs were also systematically analyzed. The private pharmaceutical company, HK Company, was taken as an example in this article. HK company's marketing model and competitive products were analyzed based on the company's actual situation, and the characteristics of flagship product-Daiding. 4P, SWOT analysis and other tools were used to analyze the emerging problems in the course of HK Company development. The appropriate marketing optimization strategies, including how to implement marketing optimization tools and marketing models, how to transfer the starting point from the company demands to the customer demands, how to improve the corporate management to enhance the product competitiveness and improve company performance, how to optimize the academic marketing and relationship marketing, how to ensure the company's competitiveness and sales performance, were proposed in detail.By analyzing the development of the hepatitis B antiviral market, we could see that anti-hepatitis B virus market prospect are very broad, Private pharmaceutical companies must transfer the concept of product-oriented marketing to customer demand-oriented in order to achieve greater development. Furthermore, in order to comply with future market trends of pharmaceutical marketing, marketing model should also be gradually replaced by single academic marketing relationship marketing,...