Study On E-commerce Model Of Agricultural Products In Mountainous Of Zhenba County

With the development and popularization of Internet,e-commerce has gradually become one of the main ways of shopping in recent years.The 2015 "Internet plus" action to further promote China's consumer e-commerce is growing exponentially,consumption has exceeded 230 billion.In the development of agricultural products e-commerce,since the launch of the "thousand village and ten thousand villages" plan in 2014,the village and county service stations have been gradually established and improved by Taobao,providing great convenience for the growth of agricultural products.However,compared with the increasing demand of the current residents,there are still problems in the rural areas of our country,such as the poor sales of agricultural products and the shortage of consumer goods for rural residents,especially in remote mountainous areas with relatively backward conditions.Therefore,it is necessary to further develop rural e-commerce to promote the input and output of products in rural areas.How to realize the output of agricultural products in mountain areas,the most important step is the choice of e-commerce model.The correct e-commerce model can not only promote the economic development of the mountainous rural areas,but also promote the increase of farmers' income and speed up the local well-off process.Zhen Ba County is located in Daba and Qinling Mountains.There are a wide variety of agricultural products in mountainous areas.However,the existing electronic commerce model of agricultural products in mountain areas can not solve the problem of agricultural production in mountainous areas.Therefore,it is important to choose the appropriate e-commerce model of mountainous agricultural products for the development of town county.This paper takes the Zhenba county e-commerce model as the research object,and elaborates the relevant theory of rural e-commerce on the basis of literature analysis and comparative analysis.Through on-the-spot interviews,interviews,and other methods,the Zhenba County e-commerce model is targeted.This paper systematically elaborates the current situation and problems of the development of the rural e-commerce model in Zhenba County,and proposes targeted countermeasures and suggestions in order to promote the development of e-commerce of Zhenba Agricultural Products,and further provide reference for the output of agricultural products in other regions.In the course of the study,the current e-commerce model of existing agricultural products in Zhenba County was found to promote Zhenba County's output of agricultural products in mountainous areas to a certain extent.However,due to the lack of comprehensive attention from the government in the current model,the lack of e-commerce talent in rural areas.,Incomplete network infrastructure construction,low level of standardization and branding of agricultural products,imperfect distribution of rural logistics system,and imperfect network payment system,so the author combines current development of rural e-commerce in Zhenba County and typical electronics in rural areas of China.The experience of the business development model,based on the principle of applicability and coordination,selected the “O2O + order pre-sale + base direct supply” model,and the P2G2B2 C model was the agricultural e-commerce development model in Zhenba County,and strengthened government e-commerce system protection for agricultural products.Strengthen the human capital training,improve the information infrastructure construction,strengthen the rural logistics distribution system,build agricultural product standardization and branding output,improve the rural financial payment system six aspects put forward specific optimization recommendations.