Research On The Development Of Hainan Li Totem Cultural Tourism Products

With the constant increases in the tourists' cultural,characteristic and personalized demands,the cultural tourism products with totems of Hainan Li ethnic group gradually received attention and are developed into different types,boosting the tourism industry in Hainan Province to a certain extent.On the basis of concepts and development theories on Li totem cultural tourism products,this paper studies the development of Li totem cultural tourism products applying literature research method,field study and comparative research method.The first part explores the development status of Li totem cultural tourism products.Based on different product types,the author analyzes the cultural connotation of products,explores the inner links between the products totem culture and the original totem culture,concludes the features of products and its development roles and significance,reveals the problems and reasons existed in the products development processes.The second part probes into the development of Li totem cultural tourism products,points out the development rules to follow and corresponding development strategies for different product types,and puts forward some suggestions according to the existing problems,based on 4I principles of network integrated marketing,travel product life cycle theory,experiencing economy theory and sustainable development theory.Through researches,the author proposes that bringing Li totem culture into tourism products is practically significant for promoting the building of brands with cultural tourism products,improving products competitiveness,boosting tourism economy,and pushing forward the construction of “beautiful countryside” and Hainan international tourism island.On the other hand,it not only provides theoretical guidance to the development of Hainan Li totem culture tourism products,the integration of culture and tourism and sustainable development of the tourism industry in Hainan,but also promotes the spread,innovative development,protection and inheritance of Hainan ethnic culture.