A Research On The Development Of Cultural Tourism Products In Characteristic Tourism Towns In Hainan

As one of the development modes of small cities and towns,characteristic tourism towns are small cities and towns development types in which small towns make full use of their tourism resources to develop the tourism industry and regard the tourism industry as the leading industry.After promoting the construction of characteristic towns from the national level in 2016,characteristic tourism towns have also received increasing attention from local governments,including Hainan's characteristic tourism towns,which have entered a period of rapid development.Although Hainan' s characteristic tourist town construction has achieved certain results,there are still problems such as insufficient exploration of characteristic tourism resources,insufficient participation of social enterprises' capital,inadequate implementation of tourism town planning,imperfect infrastructure and public service facilities,etc.In the development of tourism products,there are outstanding problems such as product similarities,weak awareness of development,and insufficient marketing capabilities.In particular,the problems in the development of cultural tourism products restrict the development of characteristic tourism towns in Hainan,and urgently need to be studied and solved.This paper mainly proposes the countermeasures for the development of cultural tourism products in the small town of Fushan coffee culture,and provides reference for solving the common problems in the development of cultural tourism products in the special tourism towns in Hainan.First,define the three basic concepts of tourist towns,tourism products and cultural tourism products,and elaborates that the research involves the theory of small towns,tourism products theory and the cultural theory of socialism with Chinese characteristics in the Xipining era,and tries to propose a culture.The basic principles of tourism product development,the types of cultural tourism products and the methods of cultural tourism products lay the theoretical foundation for the next case study.Secondly, on the basis of expounding the development status of Hainan's characteristic tourism towns and the problems existing in the development of cultural tourism products,taking the development of cultural tourism products in the small town of Fushan coffee as an example,the situation of cultural tourism resources was analyzed,and the cultural tourism was analyzed in depth.Key issues for product development.Finally,it puts forward specific countermeasures for the problems existing in the development of cultural tourism products in the cultural town of Fushan,and provides reference and reference for solving the universal problems in the development of cultural tourism products in the special tourism towns in Hainan.Mainly from the product development objectives,product type analysis,product system design,product development model and method,product marketing strategy put forward five measures.The product development goals guide the direction of the development of cultural tourism products,and it is necessary to formulate precise product development goals.Product development should have a clear understanding of the types of products and product systems to be developed,and carry out adequate analysis and design.The choice of product development mode and method involves the specific implementation process of cultural tourism product development.It is necessary to select the correct product model and method according to the specific conditions of the featured tourist town.Product marketing is an important part of product development.Whether product development is successful or not is a must.Therefore,it is necessary to formulate a reasonable and effective marketing strategy.