Research On Efficient Team Construction Of Commercial Bank Outlets

Outlets is basic platform for banking development.In resent years,with variation of domestic economic environment,continuous development and maturing of internet finance,constant intension of trade competition,constant advancement of financial technology and increase of financial demand by customers,previous mode of banking operation has not met current development requirement and customer demand.In the context of the transformation of bank outlets,previous separate methods depending on individual,a single department or a single business is difficult to realize successful transformation.only by establishing efficient outlets team,can various complex issues in transformation be addressed quickly,also only by establishing efficient outlets team,improving outlets' ability to respond and adapt to market environment,market to and serve customer,In order to promote the development of network business.In this paper,with commercial bank outlets as research object,content of the research key content and measures for building efficient team of commercial bank outlets with cooperation as view of value,with comprehensive marketing team as main body.This paper is divided into four chapters.Chapter I is introduction.Introduce the background of selecting this topic,indicate purpose and practical meaning of this research topic,demonstrate research mentality and framework of whole paper.Chapter II conduct research on concept related to team and theoretical basis of team building.Chapter III using case analysis,by choosing a case of efficient team building of commercial bank outlets with cooperation ad team value,comprehensive marketing team as main body deeply research and conclude team building content of “seven level,multi-dimension” in cooperative team building and practicing,by linking theory to practice,extract key points of cooperative team building.Chapter IV based on theoretical research and conclusion of case research,conclude a model of efficient team building of commercial bank outlets with comprehensive marketing team as main body,and provide application suggestions,final is conclusion.The part of conclusion briefly summarize the paper.