The Research Of The Development Of The Electronic Commerce Strategy About Huaxia Petrochemical Company

This paper mainly studies and analyzes the operation mode and unique advantages of Huaxia Petrochemical Company's post-automobile market,and discusses the future development mode and mainstream direction of post-market e-commerce in China.The text provides a great reference and reference for the construction and development of the O2 O model e-commerce platform of the domestic automobile market.At present,with the vigorous development of China's auto market,the domestic car ownership has reached nearly 200 million,so that the huge auto market on the domestic auto market after the development of e-commerce can play a decisive role.This article mainly uses the following analysis method: first,theoretical analysis combined with case analysis.This paper analysis an example according to a variety of information published Huaxia Petrochemical Company and the use of the program,explore and analyze the e-commerce platform business model combined with the current e-commerce and automotive market development theory,thus To study the unique advantages of its development of e-commerce.Second,the specific analysis in the micro and macro.Research on the current model,future trends and mainstream direction of domestic post-market e-commerce.The last,comparative analysis.The development of traditional car after market channels has a very different difference with the development of e-commerce,and so do different companies.This paper mainly through the analysis of the mobile O2 O mode after the automobile market,find out the breakthrough point of the development of automobile market after the automobile.Results and conclusions: The car after market development of O2 O mode can not be separated from the traditional terminal maintenance channels with the integration.alone after the development of automotive market e-commerce which puts aside the channel will be no wood and passive water.For the huge potential and no standard after the domestic auto market,Huaxia Petrochemical company relies on the advantages of e-commerce to build and develop the automotive market after the mobile O2 O model business platform,truly online and offline combination,in order to achieve the consumer owners and traditional terminal repair service channels an effective link,while meeting their own interests of the consumers and traditional terminal repair service channels,greatly promoted the development of Huaxia Petrochemical Company.