| The automobile industry of China developed rapidly in the last ten years, when4sstores played an incomparable role. As a market-end main industry of various brand automakers,4s stores emerged after year2000, and developed very rapidly in the following5years. With total number of those stores growing from scores to almost10,000nation-wide,4s stores’ profitability was impressive and legendary. Examples include Zhongsheng GroupHoldings Ltd., Pangda Automobile Trade Co, and IPO-applying Guanghui Group andYongda Automobile Group, each of them has an annual sales volume of over RMB10billion.With the industry continuously upgraded and the internationalization deepened, thecompetition environment changes accordingly. In that process, the state of operation alsochanges quietly. In the just past by2012, all4s stores in China met unprecedented challenges,their future not so optimistic. The year2012was a divide, when many large sales groupsabruptly stopped their expansion. They are discussing mere one question, if they should keepdoing the same business, and how it can be profitable. So, it is very significant for sake oftheir future development to lucubrate on the transformation of and innovation in themanagement mode of4s stores.In this paper, I will analyze the inner and outer competition environment of4s storesbased on my work experience, and try to find a relatively scientific path for theirmanagement and development. |
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