Research On Customized Wedding Tourism Mode

The development of the present tourism industry is gradually developing from the initial scenic spots to the direction of leisure and multi type combination.As a tourist city,Sanya,Hainan Province,is also in the key period of transformation and upgrading.Wedding tourism is a kind of tourism model which has been highly praised and loved by young people in recent years.Because of Sanya's comprehensive rich wedding tourism resources,Sanya can vigorously develop the wedding tourism industry to enrich the Sanya tourism industry and provide help for the upgrading and transformation of Sanya tourism.Since each couple has different ideas and needs for their own wedding tour activities,it is important to develop a customized wedding tourism model on the basis of custom tour.On the background of national development and international tourism island "The Belt and Road",vigorously promote the development of the tourism industry in order to enrich the wedding of Sanya tourism industry,provide new opportunities for the development of Sanya tourism industry,and the development of customized wedding tourism mode can be used as the effective means of the development of Sanya wedding Tourism.On the basis of reading and analyzing the related literature of wedding tourism between domestic and foreign scholars,this paper puts forward that wedding tourism should be a complete industrial chain with time as a clue,multi link and multi industry cooperation.First of all,starting from this point of view,starting from the construction of the complete industrial chain of wedding tourism,we construct a complete wedding tourism industry chain.Secondly,sorting out the wedding tourism resources provided by Sanya,and analyzing the feasibility of Sanya's customized wedding tourism mode.Thirdly,based on the complete wedding tourism industry chain,we study and design the customized wedding tourism mode in Sanya.Finally,according to the current development,the strategies and suggestions for developing customized wedding tourism in Sanya are put forward.