Sanya's Favorite Wedding Photography Company Marketing Strategy Research

With the rapid development of China economy and increase of residents' disposable income,the expenditure on wedding photography by new couples increase greatly.Wedding photography industry is a booming industry in China.Hainan province becomes hot photography spot as well as famous vocational resort.Best Love Photography is one of the wedding photography institutions in the city of Sanya,which has served tens of thousands of clients in recent 17 years.This paper studies the industry environment and operational system of Best Love Photography Company,analyzes the status quo and marketing strategy by SWOT &questionnaire and empirical analysis.This paper points out the company's advantages& disadvantages and opportunity & challenge.In the end puts forward optimized marketing strategy to help achieve long term development of the company.After reading many books about wedding photography and marketing strategy,combined with MBA knowledge theory and the actual experience of the company,this paper takes methods of theoretical analysis/ empirical research/ questionnaire analysis,and develops practical marketing strategy to help improve company business.In the meantime,provide useful guidance for the industry.