Sanya City, The Coastal Tourism Development Model And Empirical Research

The coastal tourism industry has been gradually expanding with the development of the tourism industry in China. Its development also promotes the marine economy effectively. The coastal tourism industry will become new brilliant feature of tourism economy and marine economy of our country in future.Hainan province locates at the southern tip of China. At the end of 2009, the publication of Promoting the International Tourism in Hainan Island marked Hainan province will have the second most significant developing opportunity after it became a special economic zone in 1988.Under such kind of situation , how to develop the coastal tourism in Sanya city, which locates at the most southern part of Hainan province, has become the focus of the tourism circle. In this thesis, we put forward the developing patterns of the coastal tourism in Sanya city on the basis of learn other's experience at home and abroad, considering its tourism resources, tourist source market and location advantages as well.At the beginning of this thesis, we analyze the development and current study situation about costal tourism, putting forward the significance and the meaning of the developing patterns of it. Based on the coastal tourism development theories, we set forth the basic conditions of Sanya city, mainly analyze its tourism resources, tourist source market and location advantages.Based on these analysis, we discuss the coastal tourism developing patterns in Sanya city. Starting from the developing principles, we also talking about how to build the coastal tourism product system, putting forward the market strategies and so on.At the end of this thesis, we take an example of the tourism development at Haitangwan, an area in Sanya city. Through analyzing the three stages of tourism development in Sanya city, we put forward the idea of promoting the brand building factors in Haitangwan. At the same time, we propose new tourism developing ideas at Haitangwan on the basis of the comparison and analysis of this area and the tourism development nearby.