| After the sustained expansion and integration,the organization structure and management system of GUIDE are becoming more and more complex.At the same time,the income performance of GUIDE was not satisfactory and did not achieve expected goals.Facing the complex competitive environment,the operations management of GUIDE is under an enormous pressure in this special period of strategic transition.As an important part of the modern enterprise management and the core department of the supply chain,procurement is the key to reduce the total cost,and also an important part to enhance the whole company core competitiveness.After the comprehensive understanding of the competitive strategy,this thesis mainly analyzes the current situation of purchasing management of GUIDE,and clarifies the synergy relationship between procurement strategy and competitive strategy,and puts forward a systematic optimization to improve the procurement management from an overall point of view.Firstly,aiming at the problem of narrow positioning and lack of target,the thesis proposes a design plan of systematically improvment,including the matching of strategic objective and strategic target and competitive strategy,the adjustment of organization structure and the employee structure of purchasing department.Secondly,according to the problems such as unclear focus of procurement and lack of purchasing strategy,the thesis proposes to use the Kraljic matrix classification to locate the purchasing business,and make reasonable purchasing strategy according to different classifications.Then,according to the current situation of the low level of supplier management,the optimization solution of supplier relationship management,supplier selection & evaluation system and supplier dynamic management are put forward based on the optimization of the procurement strategy.Finally,through the implementation of the optimization and improvement programs to assess the impact of the above programs,the level of procurement management can be be systematically enhanced and the corporate strategy can be supported more effectively. |