Research On Project Management Of Telecommunications Operators's Enterprise Customers Marketing

For telecommunications operators,enterprise customers are extremely important strategic resources,enterprise customers income in the telecommunications operators accounted for nearly 50%,is the survival and development of telecommunications operators lifeline.At present,demand for basic communication business is saturated.The demand for new business customers is booming,and the demand for large customers is no longer a single basic communication business.Basic communications,cloud platform,software development,post-maintenance and a series of overall program project needs.In the past,the major telecom operators are basically the standardization of the telecommunications business,the independent operation of various departments,and now customers need is the most suitable personalized information solution,which requires the coordination of all kinds of resources to complete the company,telecommunications Operators of the original marketing model can not be flexible,quickly meet customer personalized,project-oriented business needs.Enterprise customers marketing Project management is to help telecom operators to solve the problem of relying on the traditional path in the marketing,to guide the enterprise mechanism,physical to customer demand-oriented marketing model changes,follow the customer demand for project trends,Internal mechanisms to stimulate the vitality of large customer marketing,to achieve sustainable and rapid development of large customer business,promote enterprise market-oriented reform really forward.