PuDong Telecom's Key Customers Differerntiated Marketing Research

Industry and Information technology department,Natinal Development and Reform Commission,the Ministry of Finance released “The Notice of deepening reform of telecommunications system ”and proposed the telecommunications industry restructuring and the whole Business plan.In this context,China Moblie,China Unicom in Shanghai Pudong region do all in its full strength to develop business.Pudong Telecom as the current market share of the higest,the business income of the leading telecom operators feel heavy pressure.In this context,Pudong telecommunications must consider how to conduct business should be marketing and innovation,because the marketing business will directly impact on the company's earnings and market position and a series of key indicators.How to develop differentiated marketing strategy and remain competitive advantage is the question which Pudong telecommunications are urgently required to solve the problem,but also are the focus of the paper's subject.This paper,introduce the status of China's telecommuciations business competition and trends after the reorganization and analysis of the status of business marketing of Pudng branch and its main constrains after telecommunications reorganized,as well as the major marketing constraints exist in Pudong branch based on the overview of marketing theory.the paper uses TOWS analysis tool to analysis Pudong branch facing the opportunities and challenges of external,the advantages and disadvantages of internal.based on the conclusion,the paper proposes the differentiated marketing positioning for Pudong branch of Shanghai Telecom.Based on the analysis of the demand of Pudong Telecom key customers,this paper puts forward the strategy of produce differentiation,which is based on the innovative products and flexible pricing strategy to avoid price-only effectively in the market competition.The paper proposes relationship between marketing and service marketing differentiation for strengthen the advantages.This paper summarizes the methods of differentiation strategy implementation,and puts forward some recommendations guarantee measures.