| With the advances of telecommunications system reform, operators of all grades shall run more fierce competition for products and service distribution channel , particularly after the latest regrouping of telecommunications in China. It's obviously seen that E-marketing channel will be a new focus among competitors. This paper first analyzes the status quo of the construction of E-marketing channel by all telecommunications operators. Then through the further study on the major issues in the construction as well as E-marketing channel's cooperation and competition with traditional one, it provides operators with methods of construction of E-marketing functional channel, the system construction, and work-flow reenginerring, publicity and promotion. |
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