Research On Incentive Mechanism Of Client Manager In A Securities Company

As the creator of the profit source of the securities company,the work of the account manager directly determines the long-term development of the company.How to fully mobilize the enthusiasm of the client manager and maximize the potential is the problem that the company needs to solve.The establishment of a scientific and effective customer manager incentive mechanism,both can effectively encourage the customer manager,but also to enhance the company's core competitiveness.In this paper,the relevant incentive theory,combined with A securities company Harbin business department to conduct case studies,the use of questionnaires and other methods to study the customer manager for the current incentive system satisfaction,that A securities company's current customer manager incentive mechanism is unreasonable,there is a performance appraisal system The training system is not clear,the training system is not standardized,the incentive mode is single,the incentive measures lack long-term utility,the incentive object is not strong,the lack of dynamic and other issues,and learn from the mature experience of other enterprises,A securities company account manager Incentive mechanism to optimize the design,it is recommended through the combination of material incentives and non-material incentives to better motivate the client manager,and with the corresponding implementation of the security system,in order to be able to A securities company customer manager incentive mechanism to improve the help,Also hope for the same type of company to provide a reference.