| With the introduction of green economy and the enhancement of people's environmental awareness,closed loop supply chain has become the focus of research,multichannel recycling supply chain has become the research direction because of its increasing recovery rate and other advantages.This article from the information symmetry angle as the breakthrough point,analyzes the MR model and MT model of the pricing strategy when the information is symmetrical and the two kinds of model of pricing strategy when the information is asymmetrical,and analyzes the impact of asymmetric information on the different recycling channel recovery,pricing and profit,so the article has a certain theoretical and practical significance.First,the MR model of joint recovery is established between manufacturers and retailers,and MT model of joint recovery is also established between manufacturers and third party Recyclers.Then I using the Stackelberg game theory,analyzing the game equilibrium solution when the retailer confesses the cost of recycling and the game equilibrium solution when the retailer lied about the cost of recycling.Finally,the following conclusions are found by comparison:(1)Retailers' and third party recyclers' false reporting of private recovery cost information does not affect wholesale price,product retail price,manufacturer's direct recovery price and market demand.(2)Retailers' and third party recyclers' false reporting of private recovery cost information has a certain impact on the recovery price and recovery volume of their dual recycling channels,and also has a certain impact on the manufacturer's indirect recovery price.(3)Retailers and third party recyclers misreport the cost of recovery,which makes their profits increase and the profits of manufacturers decrease,and which makes the total profit of closed loop supply chain decreases,and which leads to the reduction of the efficiency of closed loop supply chain system. |
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