Research On Development Strategies Of China (Zhengzhou) Cross-border E-commerce Comprehensive Test Area Based On SWOT Analysis

Cross-border e-commerce as an emerging power is developing very quickly.Under this situation,Zhengzhou seizes the opportunity and constantly improvescross-border e-commerce comprehensive test area construction with the support of pilot policies of the state council and under the guidance of the important instructions of spirit of “buy from the world,and sell to the world" from General Secretary Xi Jinping and “constantly sum up the experiences of innovation,support for cross-border electricity development” from prime minister Li Keqiang.As a result,Zhengzhou cross-border e-commerce comprehensive test area has made great achievement with the fact that it built the "three platforms,the seven systems" and improved significantly in foreign trade,introduce capital,foreign economic cooperation,total retail sales of social consumer goods and other data.Especially,Zhengzhou's import and export of cross-border e-commerce package number and the total amount of tariff ranked first in the country.However,at the same time,there are still many bottlenecks and obstacles in the construction of the comprehensive test area.For instance,the size of the overall market remains to be expanded.There are still lack of the radiating and driving strong comprehensive service platform and industry chain and ecosystem.Also,the supporting services are not sound enough.The integrate degree of Cross-border e-commerce and characteristic industries and penetration rate of cross-border e-commerce are not high.Professional talents are scarce,and the information sharing between government departments is not enough.Convenient regulation service process cohesion is low.Therefore,how to effectively grasp the development path,solve problems,and improve the construction effect of the comprehensive test area have important theoretical and practical significance for the construction and promotion of the Zhengzhou cross-border e-commerce comprehensive test area.Searching the way to break the existing barriers from theoretical aspects summary can make cross-border e-commerce become a new engine of economic development,industrial transformation of new formats and a new window opening to the outside world.For the reasons above,in view of the development strategy of Zhengzhou cross-border e-commerce comprehensive test area,this paper first studies the development situation of Zhengzhou cross-border e-commerce comprehensive test area on the basis of the literature and theories.Summaries are from three perspectives such as macroscopic development,external environment and internal composition.Then,the existing problems of the development of the cross-border e-commerce comprehensive test area are analyzed in detail,and the deep reasons for the problems are explained by the comparison with other comprehensive test areas.On the basis of theoretical and practical analysis,main participants and their relationship are analyzed and SWOT method is used in this paper to analyze the inside advantages and disadvantages and outside opportunities and threats of the development of Zhengzhou cross-border e-commerce comprehensive test area.Finally,combining with the characteristics of the development present situation,this paper puts forward some targeted and operable suggestions aiming to build a complete industrial chain and ecosystem of Zhengzhou cross-border e-commerce comprehensive test area and achieving the goal that buy from the world and sell to the world.In the study,this paper clarifiesthe composition of the participants and their mutual relations and constructs the diagram of the whole system of the participants in the cross-border e-commerce comprehensive test area and the diagram of participants' relationships.In this way,it enriches the theoretical studies of cross-border e-commerce comprehensive test area.Meanwhile,this paper summarizes the existing problems of Zhengzhou cross-border e-commerce comprehensive test area.This has the practical promotion value for the development of the Zhengzhou cross-border e-commerce comprehensive test area.By combining theory and practice of comprehensive test area,this paper provides a theoretical reference and guidance for the construction of Zhengzhou cross-border e-commerce comprehensive test area.