This thesis uses the show The Song of Everlasting Sorrow as a case to explore the development model of tourism shows in relation to tourist recommendation and likelihood to return.First,the author conducted literature reviews on tourism shows.Then the author developed questionnaire and collected data from the tourists who have watched the show.Lastly,the author analyzed the data and concluded that the quality of the show lead to positive recommendation and likelihood to return.Further,the thesis discussed the applicability of the development model and provided reference for the development of tourism shows industry. |