Investigation And Research On The Development Of E-commerce Of Large Cherry In Yantai Fushan

With the development of domestic electronic commerce,the e-commerce industry of agricultural products,especially fresh produce,has emerged.This paper focuses on the development of a pair of fresh fruit based on the e-commerce platform.First,we study the basic situation of big cherry,which has the comprehensive value such as nutritional and medicinal value,because of the Fushan area having special natural environment,the cultivation of long history and policy supporting to make it unique,promoting the development of the Fushan big cherry.On this basis,then,we study the development of e-commerce in fushan cherry.Although the big cherries of Fushan are on the path of e-commerce development,there are still many problems.Such as inadequate infrastructure,especially logistics transportation capacity is weak;The information technology level of the fruit farmers is low,and the operation mode of e-commerce is not familiar and skilled,which causes the sales mode to change slowly.Government policy is not perfect.Although the government has some support policies,it is difficult to implement the policies.In order to further promote the benign development of Fushan big cherry e-commerce,we should improve the infrastructure and promote the development of logistics,especially the cold chain fresh logistics.Improve the education of fruit farmers,promote their proficiency in the operation of e-commerce,and further promote the return of talents;We will improve national and local support policies and strive to implement and improve policies.