| With the growing strength of China’s comprehensive strength,the level of network information technology continues to improve,the domestic industry is in line with the integration of network information,in order to enhance the level and competitiveness of the industry.Compared with the rapid development of industry,China’s agricultural level is relatively backward,agricultural development is slow.The production of extensive and low efficiency of management,information asymmetry,agricultural output ratio is not high,for China to build from the agricultural country into a powerful country in agriculture,the need to reform the agricultural use of science and technology,promoting the successful transformation of agriculture.The e-commerce of agricultural products is the precise force on the production and marketing of agricultural products supply chain,the traditional low efficiency of agricultural production and operation mode of reform and innovation,enhance the market competitiveness of our country agriculture at home and abroad,the development of the electricity supplier of fresh agricultural products quickly,to some extent,enhance the production efficiency of fresh agricultural products.But the development of fresh agricultural products business in China is still in the initial stage,the relevant supporting service system is not perfect,there are still many problems.Shandong cherry as fresh agricultural products in one of the higher economic value added products in recent years,Shandong cherry the rapid development of e-commerce,greatly boosted the development of downstream industries,obvious economic benefits,has aroused widespread concern in the community.The development of electronic commerce in Shandong big cherry although the effect is obvious,but there are still many problems need to be solved,which has important significance for the development of e-commerce and other agricultural products in China,with China’s agricultural policy,priority demonstration in economic high value-added agricultural products.At present,Shandong cherry in the development of the electricity supplier in the cold chain logistics information level,there exists large space to improve the timeliness,packaging technology,brand,business operation mode,to solve these problems directly affect the degree of market development and international competitiveness of agricultural products.Therefore,to solve the above difficulties,such as the development of agricultural products is the key to the development of electricity supplier.This paper is to analyze the current situation of the development of China’s agricultural products,combined with the Internet information technology,the feasibility of the development of agricultural e-commerce.This study is based on extensive literature research and field investigation for many years,the development of e-commerce in Shandong big cherries are analyzed,according to the present situation of the countermeasures are as follows: the establishment of information platform,timely and effective for fresh agricultural products information publicity and guidance;brand benefit,brand driven by market development perfect;cold chain logistics system,promoting the cold chain logistics more effectively;the implementation of standardized production packing,reduce transportation damage rate;improve relevant laws and regulations of agricultural products.This paper hope that through this research,put forward the feasible countermeasures for the development of electronic commerce in Shandong cherry,Shandong cherry in order to enhance the market competitiveness,and make a demonstration for the development of e-commerce and other agricultural products in china.For the development of agriculture in our country.This paper is divided into six chapters,the first chapter is the introduction,the second chapter an overview of the basic theory,the third chapter is the current situation and problems of Shandong cherry marketing electricity supplier,the fourth chapter is the analysis of the development of SWOT electronic commerce big cherry in Shandong,the fifth chapter proposes the Countermeasures of cherry business development in Shandong,the sixth chapter is conclusion and Prospect research. |
