Research On The Marketing Strategy Of ShuFeng Agricultural Cooperative In Huojia County Under The Mode Of Electricity

By the end of 2010,82 countries have introduced "national broadband strategy",the developed countries have given a lot of money and support policies for broadband development,such as the United States will be broadband as the main content of economic revitalization plan,the establishment of 7.2 billion broadband development Funds;EU broadband construction project funds more than 1.8 billion euros by 2020 will be at least 50%of European families to provide more than 100 M / s speed.China has also decided to vigorously develop the broadband network during the "12th Five-Year Plan" period,the Ministry of Industry and Information Technology and other seven ministries have issued on the promotion of fiber optic broadband network construction views.After the latest round of telecommunications restructuring,the telecom operators based on the future development of broadband business prospects,will be broadband as a core profit business and have invested a lot of manpower,capital,network coverage,transformation and expansion.In this paper,the development of broadband business of China Mobile Communications Group Tiantong Pingdingshan Company is taken as the research object.Firstly,the marketing status,broadband user behavior and existing problems of Pingdingshan Railcom Broadband Business are discussed.On this basis,Economic,social,industrial policy and technology environment and other macro-environment and competitive environment for a careful analysis to identify Pingdingshan Railcom broadband business opportunities and threats,advantages and disadvantages,and then use the STP theory Pingdingshan Railcom broadband business segmentation,Market selection and positioning,and Pingdingshan Railcom broadband business product strategy,price strategy,marketing strategy and channel strategy for careful design and combination,and finally put forward the Pingdingshan Railcom broadband business marketing portfolio,and the implementation of broadband business marketing program Make recommendations and warranties.This article is in the CRC company to become China Mobile Communications Group,a wholly owned subsidiary and mobile listed companies in the context of the full businesscollaborative development of the development of Railcom broadband business to explore and research for the Railcom company,especially the city Railcom broadband Business development and leadership decision making.