The People's Insurance Company Of China Limited Qinhuangdao Branch Development Strategy Research

Being a state-owned company as well as a listed company,PICC Property and Casualty Company Limited Qinhuangdao Branch is a powerful company in Qinhuangdao,who has a wide range of customer groups.In order to meet different consumer groups' demand,PICC Property and Casualty Company Limited Qinhuangdao Branch provides various insurance products to ensure the safety of the property.With the opening of insurance market,PICC Property and Casualty Company Limited Qinhuangdao Branch is facing increasingly fierce competition and unprecedented challenge.As a large stated-owned company with a history of more than sixty years,the traditional management mode cannot meet the modern insurance market demand.This theses is aiming at finding a sustainable,stable,and healthy development path for PICC Property and Casualty Company Limited Qinhuangdao Branch,by studying on its development situation and development strategy.Firstly,this thesis analyzes the history of insurance industry,the current situation of insurance industry at home and abroad,and gives a brief introduction to PICC Property and Casualty Company Limited Qinhuangdao Branch.Secondly,through deep analysis of the whole property insurance market in Qinhuangdao and the problems existing in the development of PICC Property and Casualty Company Limited Qinhuangdao Branch;combining the national policies,composition of the insurance revenue and the current situations of main competitors,this thesis predicts the development trend of the whole insurance industry and lays a foundation of the future development strategy for PICC Property and Casualty Company Limited Qinhuangdao Branch.Based on the foresaid,this thesis also analyzes PICC Property and Casualty Company Limited Qinhuangdao Branch's advantages and disadvantages,opportunities and challenges by using PEST and SWOT,and works out a future development strategy for it.Thirdly,according to the preceding strategic planning,this thesis sets out development strategies regarding marketing,human resource,financial resources,customer service and corresponding supporting measures.