| Along with social progress and economic development, sport has entered the daily life of the community. Whether watching sports or participate in sports, lives are increasingly linked with the sport. With the development of modern sports, higher, faster, and more prominent sports become increasingly demanding, sports industry growing rapidly, increasing public participation, the social impact of sport is also growing. Risk is always go hand in hand with the sport, with the development of sports undertakings in China in recent years, the risk of sports events is not uncommon. Sports insurance as an important tool for risk transfer, in foreign countries already have a very long period of development, but the history of sport insurance in our country is very short. Since Sang Lan event in 1998, people began to realize the role of sports insurance, academia, experts and scholars began to study sports insurance.This paper describes the related concepts of sports insurance, sports insurance, respectively, analysis of the development environment, the course of development of sports insurance, sports insurance market factor from the point of view of sports insurance status and problems, and finally have to focus on the development of Chinese sports insurance policy proposals, trying to theoretically explore the sports insurance development.This article is divided into five parts. The first part is the article introduction, the first chapter of the body part is the definition, types and relations of sports risk and sports insurance; the second chapter is to analyze the environment for the development of sports insurance; third chapter is to review the stage of development of sports insurance and analyze sports insurance market status; fifth chapter makes the development of sports insurance policy.Foreword of the significance of sports insurance and thesis writing purposes, the article introduced in detail the writing of the methods used, specifically: literature, induction and deduction, comparative analysis, specification analysis, macro analysis and micro analysis.Finally, the literature review, three aspects of sports insurance in China is introduced: research on the players insurance, research on sports insurance market, sports insurance on the comparison of Chinese and foreign countries.The first chapter is sport risk and sport insurance, it is the theoretical basis of the article. This chapter is divided into three parts:the definition of PE risk, type and causes; sports risk management and sports insurance;The second chapter is based on the PEST factor analysis of the environment for the development of sports insurance. This chapter is one of the innovations of the article, through the use of the PEST analysis, analysis Sports Insurance macro environment factors:political and legal factors, economic factors, social and cultural factors, technical factors.Chapter III is the review of the development of sports insurance and its analysis. The first part of this chapter is the course of development of sports insurance. The purposes of this section by reviewing the history of the historical development of sports insurance has a grasp; listed by major sports insurance, but also for the article the following analysis of the problems in the development of sports insurance to provide evidence. This chapter introduces the second part of the insurance market and the concept of sports insurance markets and components, namely: the main sports insurance market transactions (including sports insurance supply side, demand side sports insurance, sports insurance intermediary parties), sports insurance market transaction object, sports insurance transaction price. This section is one of innovation, research and sports insurance before the idea of different problems, this chapter elements from the start of sports insurance market, analyze the elements of the insurance market, instead of the analysis used by sports insurance sports insurance market supply and demand aspects of the method. This part of the elements of the insurance market from the aspects of sports issues, ask questions, solve for the final chapter of the elements of sports insurance market problem to do the necessary groundwork.The fourth chapter is the development of sports insurance market policy proposals. According to the previous review of the development of sports insurance, the development of macroeconomic environment and physical elements of the insurance market, the front section of this chapter, the problems for policy recommendations one by one. The previous section corresponds to the macro-environment analysis and market issues raised in factor analysis, policy recommendations are divided into improving and nurturing environment for the development of sports insurance sports two major aspects of the insurance market.Innovation of this paper is the first chapter of the Sports Insurance macro environment analysis, PEST analysis of the relevant content. Second, the article uses the third chapter of the method elements of sports insurance market, which is a relatively new research perspective. In the last chapter of the policy recommendations, the paper also put forward some of the more innovative policy proposals. These are the innovations of this article. |
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