Study On The Development Potential Of Zhouwo Tourism Characteristic Towns In Hebei Province

With the tourism industry rising to the national strategic pillar industry,many country and township areas have also started to engage in tourism,and hoping to improve the local environment and infrastructure conditions through the development of tourism,promote economic development fast,and they regard tourism as an important way to achieve regional transformation and upgrading.In this paper,the list of 127 Chinese characteristic towns published by the three national ministries and commissions as the starting point of research,according to the type classified the tourism characteristic towns,and then use quantitative methods to analyze the status quo and potential of the Zhouwo tourism characteristic towns in Hebei Province,Enhance put forward the promotion countermeasures,in order to determine the direction of tourism development and enhance the tourism development potential to provide a reference for the tourist characteristic towns.Firstly,this paper introduces the research literature of the characteristics of small towns and tourist towns,expounds the related concepts and theoretical basis,and introduces the research methods adopted in this paper,and provides the basis and method support for the follow-up study.Secondly,the classification of 127 first-class characteristic towns published by the three national ministries and commissions.According to the classification results,described and compared the present situation of Zhouwo tourist characteristic towns in Hebei Province and Zhejiang Province.Thirdly,the evaluation index system of tourism characteristic town is constructed from three aspects: tourism supply potential,tourism demand potential and tourism support potential.Then,using AHP and entropy method to calculate the weight of index,and using TOPSIS analysis method to evaluate tourism characteristics small town development potential of Hebei Province and Zhejiang Province,according to the evaluation results to sort and analyze.Finally,according to the results of TOPSIS method and the conclusion of the analysis,combined with the successful experience of tourism development in Zhejiang province,the paper puts forward the strategy of improving the development potential of Zhouwo tourism characteristic town in Hebei province from three aspects: tourism supply,tourism demand and tourism support.