The Research Of China Mobile Communication Corporation Changsha Branch’s 4G Mobile Marketing Strategy

With China’s telecommunications industry into the 4G era, China Mobile, China Unicom, China Telecom, the three mobile operators for 4G market competition to win a leading position in the development of 4G customers work have increased resources, manpower, and strive through rapid development to win greater market share. 4G licenses makes the three operators received three different 4G network licenses, therefore, competition substantially expand 4G customers has gradually evolved into a competitive 4G terminal equipment.Firstly, the development of the domestic and international market conditions and 4G mobile phone sales were introduced, the status quo of Changsha Mobile TD mobile phone sales were analyzed. Analysis, the author first political environment, economic environment, social and technological environment for the mobile company Changsha analyze the environment; then, and from market demand and customer needs analysis of the Changsha mobile marketing company located in the local environment and the use of five forces model to analyze the Changsha mobile competition in our industry; secondly, to move the company’s competitiveness in Changsha analyze the opportunities and challenges facing the expenses.Secondly, this paper analyzes the development situation of China Mobile Communications Corporation and Changsha Changsha Branch Mobile TD mobile phone sales course were introduced by the Changsha mobile phone marketing status TD’s analysis, pointing out the Changsha mobile phone sales company currently involved in various in the presence of various aspects of the management of the problem needs to be solved, finally, combining marketing theory from Changsha TD mobile phone sales company involved in products, channels, pricing, promotion of the status of work in Changsha TD mobile phone sales management company analyzed and proposed solutions to enhance the relevant recommendations.Summary This article believe that in today’s fast-growing 4G market, China Mobile Communications Group, a subsidiary of the country-level companies around the TD mobile phone sales this focus, the chain must integrate resources to provide premium consumer experience; we must adhere to freedom channels and social channels combine to achieve win-win situation; we must change our sales philosophy, embodied with other operators of different mobile phone sales in the marketing process, and as a future marketing efforts and highlights breakthrough. The authors hope this article will provide new ideas for mobile phone sales subsidiary of China Mobile Group around the branch, to better promote the launch of China Mobile TD mobile phone sales work.