Research On The Construction Of Commercial Marketing System Of Daxiangxi Group

The development of science and technology and the arrival of the information age have brought great changes to the traditional agricultural products marketing managementin China.And agricultural products are provided more opportunities to have a greater national market without the geographical restrictions.Thegovernment has paid great attention to the poverty alleviation project of agricultural products with the maximum support,aiming to promote the economic development of the poor areas and to dig the potential economic benefit of agricultural products.The technology and the Internet environment have provided sufficient conditions for the peasants to get rich by a scientific way.So how to use the current era characteristics and advantages of agricultural products for more effective marketing operations,more economic benefits is worthy of our concerns.This article analyzes of the brand construction,the market construction,the channel construction and the marketing integration as important roles in the management of agricultural productsfrom the perspective of the agricultural products marketing construction.We also explain the importance of the construction of commercial marketing system for the long-term business and company development.Based on the case of the agricultural products poverty alleviation project of Daxiangxi Group,we propose the innovative agricultural products commercial marketing system to indicate the pattern in the similar situations.According to the analysis of the status quo and market environment of Daxiangxi Group,this study put forward the commercialmarketing system,including brand culture,brand value,market positioning,channel selection,information sharing etc.,to make full use of the competitive advantage of enterprises and to solve the existing problems.At the same time,in order to ensure the smooth operation of the group's commercial marketing system,the corresponding security measures are put forward to ensure the effective implementation of the marketing program.