Research On New Product Development Strategy And Process Optimization Of TA Company

T group is a traditional enterpr ise group,in the "Internet plus " wave,TA company as its subordinate company of science and technology,the group responsible for the production of R & D and manufacturing of intelligent products.TA has encountered many problems in the process of new product development,such as how to start new product development and how to ensure controllable in the development process.This requires the formulation of appropriate new product development strategy.The new product development strategy is not only the core component of the company's realizat ion of the enterprise strategy,but also the guiding strategy of the new product development business.Only the appropriate R & D strategy is established,and the product development related personnel can establish the R & D target and R & D direction.The new product development strategy is not enough.This is only the beginning of the new product development.Next,we need to develop the new product development process,use the process,and optimize the process according to the actual situation of t he development process.The new products developed can meet the market needs and bring profits for the enterprises.This article first expounds the background of TA company and its industry,and then uses the literature method to elaborate the new product development strategy type and the main theory of the new product development process design,analyzes the research methods applicable to the problems existing in the new product development project of the TA enterprise,and provides the theoretical bas is for the research;then,the comprehensive score is divided.The problems of TA enterprise in organizational structure,new product development strategy and new product development process are analyzed.Finally,in view of the key problems exposed in the process of enterprise development,combined with the related theories of new product development,the application of information system management tool software is used to optimize the strategy and process of product development of TA enterprises.The results show that the suitable new product development strategy and scientif ic research and development process system are the necessary conditions for the development of new products.The development of new products plays a vital role in the sustainable development of the enterprises.The development of new products must conform to the development trend of the times,and the development of new products can be successful.The innovation of this paper is to combine the theory of multiple process design,select the relevant content of the theory from the reality,make the development strategy and optimize the adjustment strategy according to the progress of the project and the market feedback.From the two aspects of new product development strategy and process,we will do more research and analysis of the whole process of new product development.Combined with the latest technology,a more popular information system tool is used to ensure the whole process of new product development.