The Research For Construction Of Chinese Corporation Brand Culture

The reform opens more than 20 in the last years, the market marketing theories of the our country business enterprise is flying to develop soon, the whole marketing management level of the business enterprise raised very greatly. The business enterprise starts having intention to carry on the brand management in the marketing process of the product, making strong brand, extending the social popularity of the brand, integrating the product line of the business enterprise with the brand of the high popularity, promoting the product sell, exaltating the market quota of the product. The present stage our country business enterprise usually pays attention to the fixed position and strategy of the brand in the development process of the brand product, involving the development and the exploitation of the brand culture less. But the brand culture is the core that carries on the brand development, is the key that decides the brand product development success or failure.This text passes a deep time ground the content of the excavation brand culture, elaborating a business enterprise to construct the brand culture of theories foundation.Combine to the present stage our country business enterprise brand the development present condition of the culture carry on analysis, from our country the business enterprise brand cultural development practice medium the existent problem commence, being analyzing local business enterprise brand culture basically of mistake area.Put forward maneuverability a stronger method, suggestion to these problems at last, the brand cultural construction that hopes to be to the local business enterprise had to draw from lessons.