New Product Develop Strategy And Process Improvement Research Of A Household Appliances Company

Home appliance industry is one of piilar industry in Cixi.After more than 30 years of development, has formed electrical home appliances industry cluster, and make profound effect on Cixi economy.A enterprise is the typical of private small and medium-sized electrical appliances enterprises.As transformation and reform in the current context, A home appliance enterprise encounter a lot of trouble, also exposed many problems.This article selects one of the most core activities of the enterprise as "new product development" as the research object, from two aspects of strategy and process, to analysis the problems and research how to improve, in order to provide some reference of new product development project to similar enterprises.In the context of economic transformation, the transformation of small and medium-sized private enterprises is imperative.This requires changing ideas that small and medium-sized private enterprises should set up the concept with the product development, increase investment in innovation, improve the ability of new product development, make enterprise core competitiveness.