Research On Marketing Strategies Of Freda Pharmaceutical Company

With the rapid growth of pharmaceutical enterprises,the pharmaceutical market has become a fully competitive market,and the market competition is increasingly fierce.Medical market marketing is facing unprecedented changes: the policy of national medicine market has promoted large scale mergers and acquisitions between pharmaceutical enterprises,and the pressure of survival of pharmaceutical enterprises is becoming more and more pressure.On the other hand,the problem of aging in China is becoming more and more serious,and the consumption level of consumers is higher and higher.As a result,consumers are no longer buying drugs,so the efforts of pharmaceutical companies on the basis of efficacy alone are insufficient to meet the needs of consumers.In the past,the methods that enterprises mainly rely on the means of academic marketing to influence the prescription of doctors to improve the sales volume have not been enough to adapt to the new marketing requirements,and the methods of academic promotion in the evaluation of the results are lack of effective quantitative methods,the effect is difficult to judge.The new situation has new needs,which requires enterprises to have direct marketing strategies for patients.In this paper,the present situation of Shandong medical Limited by Share Ltd and its marketing environment are analyzed.First,SWOT analysis and Potter competitiveness analysis are used to make a systematic analysis of the current situation,development and medical reform of the pharmaceutical market.Then,the policy influence of the pharmaceutical market,the supply and demand environment of the pharmaceutical market and the environment of the supply and demand of the pharmaceutical market are analyzed.The development trend and so on to make a specific summary.On the basis of the scientific analysis of the opportunities and challenges of Shandong Fred,in order to meet the needs of the new marketing environment and according to the marketing principles,the marketing strategic framework(key marketing strategy,marketing mode and target marketing strategy)of Shandong fida company is put forward.Improve the company's 4P(product strategy price strategy distribution strategy),and use the consumer to collect the results of the drug selection behavior questionnaire and then use the SPSS statistical method to analyze the rationality of the results,in order to explore the marketing strategy suitable for the Shandong Fred company under the new environment.