Study On The Supply Of Smart Tourism Public Service In Yangjiang City

With the rapid development of modern information and communication technology as well as the continuous improvement of tourists' demands for the quality of tourism public service,how to ensure the quality of tourism public service and the efficiency of supply has become a common problem faced by governments and tourism management departments at all levels.As a tourist city,Yangjiang still has some problems in the process of tourism public service supply,such as insufficient quantity,low quality and so on.In order to guarantee the effective supply of tourism public services and promote the healthy and sustainable development of tourism,we must make great efforts to innovate the fields of tourism public service in Yangjiang from the supply side,conform to the development trend of “Smart Tourism” era,and guide tourism public services become more intelligent step by step,so as to improve the efficiency and quality of the tourism public service in Yangjiang.In order to explore and improve the supply mode of smart tourism public services in Yangjiang,this paper firstly redefines three core concepts—“Smart Tourism”,“Tourism Public Services”,and “Smart Tourism Public Services”,and sums up the content system of smart tourism public service on the basis of summarizing the domestic and foreign theories of smart tourism and tourism public services.Secondly,a large number of data has been extracted and the comprehensive analysis of the current situation of Yangjiang smart tourism public service demand and supply have been made through field research,interviews and other ways.Then through the comprehensive comparative analysis of the the current situation of demand and supply,there are still some problems such as insufficient supply quantity,low supply quality,unbalanced supply and low information level in the process of supply.And then the causes of the problems from the aspects of economic and technological concept,institutional system and mechanism as well as capital talents have been analyzed.Finally,drawing lessons from the advanced experience in the supply practice of smart tourism public service at home and abroad,some suggestions are respectively put forward on establishing the general idea of supply,deepening the reform of system and mecha nism,promoting the information construction of smart tourism public service,and strengthening the supply and security measures.In particularly,the innovative design of the construction framework of Yangjiang smart tourism public service platform has been made,which is in line with the actual situation in Yangjiang.It provides a theoretical reference for further promoting the effective supply of smart tourism public service in Yangjiang,and also provides certain reference value for other areas of our country,especially for the less developed tourist areas.