Qingtongxia City From The Perspective Of Global Tourism Research On Smart Tourism Development

With the development of society,tourism is becoming more and more important in China ’s economy.The emergence of mass tourism provides opportunities and challenges for the development of China’s tourism industry.In recent years,the upgrading of network and information technology has constantly changed the development direction of tourism.All walks of life are trying to use new technologies to promote the transformation and development of the industry.All kinds of new technologies and intelligent terminals are widely used.’Smart tourism’ has become the general trend of tourism development.In this regard,local government departments attach great importance to it,and relevant enterprises in the industry actively deploy.In 2020,Qingtongxia was officially recognized by the Ministry of Culture and Tourism as the second batch of national global tourism demonstration zones.The relevant government units of Qingtongxia City aim to create a global tourism demonstration zone and focus on creating a characteristic brand image of the destination.Today,with the rapid development of the Internet,in order to further enhance the tourism image of Qingtongxia City,the construction of smart tourism is particularly important.This paper selects Qingtongxia City as the research object,adopts literature analysis method,field investigation method,questionnaire survey method and interview method,takes the relevant literature of current research as the research background,and uses sustainable development theory,experience economy theory and industrial integration theory as the theoretical basis for research.Firstly,this paper analyzes the current situation of the construction of intelligent tourism in Qingtongxia.From the four levels of infrastructure construction,intelligent management,intelligent service and intelligent marketing,through the questionnaire survey of tourists ’feelings about the development of intelligent tourism in Qingtongxia,and then interviews the leaders of relevant government departments,the heads of scenic spots,the staff of scenic spots and relevant technical personnel to summarize and refine the problems and shortcomings of intelligent tourism in Qingtongxia.From the perspective of global tourism,this paper puts forward countermeasures and suggestions around the construction of smart tourism,and puts forward smart tourism solutions from four aspects:management system,online system construction,offline smart supporting facilities construction,and publicity and promotion efforts,so as to promote the combination of tourism development and smart technology,and realize the re-upgrading of smart tourism in Qingtongxia City from three aspects:’global management’,’ global construction ’and ’ global marketing’.