A Research On The Approaches Of International Market Entry

Since the reform and opening up,China has opened up to the outside world,by actively attracting international capital inflows,and integrate into the international industrial division of labor system.With the upgrading of China's manufacturing industry and the development of enterprises,the current process has entered a new stage,that is,from the stage of net capital inflow to capital outflow.So far,there have been a large number of Chinese companies,which have begun to shift from the export of external products to the direction of transnational operations,thus gaining more economic benefits.As a representative of a new technology company in Guangdong Province,Tongyu Communication is making various attempts to enter the international market along with the strategy of “going out” and has begun to take effect.Tongyu Communication is making use of past experience,further deepening the international market,and realizing the company's transnational business goals.The entering strategy of the enterprise's international market is an important part of its internationalization strategy,and it is also a very important research branch in the international business theory.All along,research on this issue has been dominated by multinational corporations in developed countries,but relatively little concern for companies in developing countries,especially in China.Currently,the domestic research on base station antenna companies entering the international market is at a blank.As a typical enterprise in this industry,Tongyu Communication owns important research significance in its strategic path to international markets.Against this background,this thesis studies and analyzes Tongyu Communication,trying to solve the problems faced by the enterprise when it chooses overseas market and entering mode choices,and finally discovering the factors that influence enterprises successfully entering into overseas markets.This thesis has carried out many investigations by e-mails and on the spot of the target company,and has collected data from many aspects of Tongyu Communication for anaysis,especially data of the International Trade Department.On the one hand,combining the eclectic theory of international production,through the analysis of the ownership advantages,internalization advantages and location advantages on Tongyu Communication's strategic path into the Latvian market,it finds out the reasons for its entry into the market in Latvia and its success,together with the resource-based theory and value chain analysis of its various advantages.On the other hand,it provides ideas for the selection of Tongyu Communication to enter the Turkish market,and proposes options and suggestions for entry model.Through the study of the entry strategies of Tongyu Communication in different markets,we have found that it is most appropriate for Tongyu Communication to choose the greenfield strategy to enter the international market on the basis of selecting a region with a larger location advantage by using its ownership advantages and internalization advantages.This strategy can also be used for the Turkish market that Tongyu Communication intends to enter in the future.Tongyu Communication should strengthen its ownership advantages on the current basis so as to gain greater advantages in entering the international market in the future.