Research On International Market Entry Strategy Of Hangzhou GY Industry Co., Ltd.

In recent years, China’s auto parts industry has made leaps and bounds, turnover of automotive components continue to achieve new breakthroughs. Continued growth in demand for automotive parts not only reflects the steady growth of China’s economy, but also reflects the level of consumption of Chinese residents has been increasing. But the globalization of automotive components, fierce competition and increasingly saturated domestic market, making China’s auto parts companies in the domestic market increasingly blocked. If China’s auto parts company to locate in the domestic market, rather than to explore the international market, from a long-term development, there will be more and more companies are in bankruptcy or even the threat of recession. However, the development of automotive components for the development of China’s automobile industry has an important supporting role, how to further enhance China’s auto parts industry’s competitiveness will be of great significance.Based on this, the research background and abroad, taking the theory foundation for the study of international market entry modes and international market entry strategies reviewed research, and related strategic approach by analyzing the layers of Hangzhou GY how companies enter the international market for GY company to enter the international market has made the development of a better basis for decision making.Firstly, by Hangzhou GY company profile analyzed by analysis of its necessity to internationalize the external environment, mainly proceed from the overall analysis of the development environment and industry environment, and then to Hangzhou GY company’s internal analysis of the international environment feasibility, mainly from the resources and capacity to analyze its feasibility by analyzing the internal and external environment, which should come into the international market conclusions. Next on the alternative market selection analysis through Beirut entry model for primary screening, secondary screening and final screening to determine the depth to enter the Indian market. By then the company entered the mode of the GY countries analyzed by Lut entry mode analysis, GY companies to enter the mode of direct investment mergers mode. Finally, the company enters GY strategy analysis through SWOT analysis, develop a strategy to enter the market in line with its development of India. Research and analysis in this paper Hangzhou GY companies to enter the international market to provide a basis for the same time is preparing to enter the international market, the development of international trade company entry strategy provides guidance.