Research On The International Market Entry Mode Of Manufacturing Enterprise Of China

With the rapid development of our country's economy, our country's enterprises are facing intense competition. Under the severe circumstances, our country's manufacturing enterprises must move to the international market, conduct cross-border operations, establish its own multinational corporations, by which we can obtain rich resource, a mass of capital and advanced experience, improve advantage step by step. But the first problem of international path is that: by which mode to enter the international market.The paper is also based on a comprehensive consideration of the current situation of Chinese manufacturing enterprises and its distinct characteristics. By studying the internal and external factors which have crucial impact on international entry mode, bring up a comprehensive mode of influential factors, at the same time, draw up an investigation questionnaire according to it. Through the survey of 152 manufacturing enterprises, obtain the grade of internal factors (technique ability, marketing ability, financial capacity and tactic capacity) and objective nation's location factors (government policy, market barrier, market condition, income level and geography and cultural character) which are evaluated by enterprises organizers. Through testing the credibility and validity of the variable target, set up a binomial logic regression model to inspect the assumption. The results of the empirical study including the following: if the enterprises have good technique ability, marketing ability, tactic capacity and government policy, they will intend to choose direct investment; the high price level will stimulate Chinese enterprises choose export; financial capacity, market condition, market barrier, geography and cultural character have no impact on the decision of international market entry mode. At last, the paper brings forword some advice, by which the government and company can make decisions in future.