Research On The Influence Of Entrepreneurial Failure Cost On Entrepreneurial Failure Learning

With the transformation and upgrading of China's economy and the improvement of the entrepreneurial environment,the speed of scientific and technological progress and the implementation of the national “public innovation and entrepreneurship”strategy,a large number of entrepreneurial opportunities have been derived from the social economy,and people have set off the upsurge of entrepreneurship.Entrepreneurship not only brings a lot of employment opportunities,but also speeds up the development of our country from traditional economy to entrepreneurial economy.In the complex and volatile market environment,the essence of entrepreneurship is the test with unknown results.Failure can be seen as a common phenomenon and can even be seen as an indispensable part of entrepreneurial activity.After the failure,the entrepreneurs face various difficulties,including financial loss,emotional blows and social network damage.In this scenario,Entrepreneurs how to repair the Cost of failure and learn new knowledge from them? There are practical problems how to enhance self-confidence become urgent need to solve.Entrepreneurs as an important social power to promote business models and technological innovations,have been more significant in seeking to promote the intrinsic mechanism of entrepreneurs' failure to learn from failure Cost.Therefore,from the perspective of psychological capital,this study attempts to explore the relationship between the cost of entrepreneurial failure and the learning of entrepreneurial failure.The literature review section of this study mainly summarizes the related studies of entrepreneurial failure,entrepreneurial failure cost,entrepreneurial failure learning and psychological capital.The literature review lays a theoretical foundation for the presentation of models and hypotheses.On this basis,I constructed a model of the relationship between entrepreneurial failure cost and entrepreneurial failure learning,and derived further hypotheses based on the theory.In the research design,this study selected an appropriate scale,obtained 75 valid questionnaires in the small sample test,and further adjusted the questionnaire after analyzing small samples.Then We obtained 321 valid data from the official survey.I carried out the reliability and validity analysis of each scale by Spss19.0 and Amos.21.0,performed Person correlation analysis and regression analysis among various variables,tested the research model and each hypothesis,and the data analysis results verified the overall model and assumptions,but some of the hypotheses between the different dimensions of the variables have not been verified.The study finds that,from the overall perspective,the cost of entrepreneurial failure has a significant positive impact on entrepreneurial failure learning.Psychological capital has a significant positive adjustment effect on entrepreneurial failure Cost and entrepreneurial failure learning.From the perspective of sub-dimension,there is no significant correlation between emotional cost and entrepreneurial failure learning,and the hope dimension of psychological capital has no significant regulatory effect on social cost and failure learning.The optimistic dimension of psychological capital does not show significant adjustment effect on financial cost and Ability Promotion.The dimension of resilience also does not show a significant regulatory effect on social Cost and Ability Promotion.