Study On Development Strategy Of Company A

In recent years,Peony industry arises and will enter into standard,scientific,steady development track under the influence of fierce market competition,rapid economic development and the national macro-adjustment of industrial structure.Under such circumstances,Peony Industry Company A meets both opportunities and challenges.How to obtain long-term development,out-stand in so many competitors and be Differentiation Competitive? All these require Company A to formulate a practical,innovative and leading development strategy.Based on the analysis of the background and significance of the research,this paper analyzes the development status,the problems existing in the development,the macro environment,industry environment and internal environment of Company A in details by introducing the relevant theory of strategic management.And then,with SWOT analysis of Company A,this thesis helps designed a scientific development strategy of A,as well as offering several measures to ensure the Strategy implementation,such as to improve innovative mechanism,to promote market analysis,to strengthen human resources and financial management,to enhance production supervision and management,to construct a great corporation culture and so on.