Research On The Development Strategy Of Wanxing Furniture Company

Wanxing Classical Furniture co.,Ltd is a small to medium-sized Xianzuo classical furniture manufacturing and sales integrated company,which is set up relying on Xianyou "Chinese classical furniture craft capital" 's strong talent and technological advantages.It finely manufactures all kinds of Ming dynasty and Qing dynasty style furniture,and its a representative manufacturer which produce classical Ming dynasty and Qing dynasty furniture.At this stage,the rosewood industry is in a new round of in-depth adjustment period,In recent years,the high-end product market is still relatively sluggish and the industry is in a weak downturn.A scientific and reasonable strategic plan is particularly critical when Wanxing Furniture would like to maintain sustainable development under such an economic environment.This article uses related theories of strategic management,based on the current status of Wanxing furniture development,analyzes its internal environment and uses strategic analysis tools,such as external environment analysis,porter five force model analysis,the matrixes of EFE,IFE,SWOT analysis,to analyze the advantages and disadvantages of Wanxing Furniture Company's internal and external environment and competition,and to identify value innovation points through Blue Ocean Strategy,summarizing the development strategy of Wanxing Furniture: through the market The infiltration strategy focuses on strengthening the development of existing businesses and seeks differentiation through diversification strategy to expand market share.Finally,the implementation of Wanxing Furniture's development strategy was elaborated.Wanxing Furniture is just a small to medium-sized enterprise in Xianzuo Furniture Industry.Rosewood's flourishing years ago can not be duplicated.Therefore,through the development strategy research of Wanxing Furniture,it can provide a successful strategic development example for many small to medium-sized enterprises in Xianyou as a furniture company.It has a certain reference value and provides reference for the further improvement of Xianzuo furniture brand.