| Today environment is increasingly complex and changing, in the face of serious challenge of economic globalization and knowledge economy, it will be the key to determine its success or failure that it has clear and feasible development strategies whether or not for any business. At present, though the Dong Hao Investment Co.Ltd has a certain core competitive advantage, there are some constraints in implementing competition advantage, it is necessary to study how to reduce constraints and further enhance the core competitiveness of enterprises, so as to achieve sustainable enterprises development.According to the basic theory of enterprises strategic management, corporation on strategic management process generally includes the external and internal enterprise environment of strategic analysis, strategy determination and selection, implementation and guarantee of the strategy. In this paper, it study Dong Hao Investment Co.Ltd development strategy by the basic research methods of strategic management process model.The full text is divided into four main sections. First, it discusses the basic strategic management theory, mainly on content of enterprises strategic management and general strategic analysis; Secondly, it analysis the company's internal and external environment and include the company SWOT analysis matrix , and draw the conclusions of the decision-making accordance to the internal and external environment, then it chooses corporate strategy and clear the company's mission and strategic objectives an carry out the company's overall strategy and competitive strategy, and develops three function strategies to support to achieve the overall strategy and competitive strategy; Finally, it proposes five specific measures of implementation and guarantee of the strategy in marketing, technology research, cost control, human resources and enterprise culture. |
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