Research On The Development Strategy Of Beijing Zhongpingjianhuahao Accounting Firm

Since reform,China has entered a new period of reform.Our country economy development is rapid,significantly enhance the comprehensive national strength,the per capita income continues to increase,also began to speed up economic structure transformation,small and medium-sized enterprise vigorous development.The development of the national economy requires a high level of certified public accountants industry matching,requirements of the industry standard,orderly and reasonable development and layout.Nowadays,with the all-round development of the market economy,the competitive pressure of the CPA industry has become more and more serious,and the practice environment will become more serious.Moreover,there are many small and medium-sized firms in China,and the demand for the service of accounting firms tends to be diversified.Accounting firms are on the verge of greater competitive pressure and testing.Beinjing Zhongpingjianhuahao certified public accountants belong to small and medium-sized accounting firm in Beijing,in the brand construction,interior management level,professional quality and so on new business development with large and international all the larger gap.Therefore,the choice of the development strategy is more and more important to the survival and development of the company.This paper draws on the relevant literatures on the development of small and medium-sized accounting firms,and puts forward the idea of solving the problem from different levels.Through using porter's five competitive model theory,theory of PEST analysis,SWOT analysis theory to Beijing Zhongpingjianhuahao certified public accountants of the macroeconomic environment,competition environment and industry situation has carried on the comprehensive and comprehensive analysis,and analyzes their advantages and disadvantages,opportunities and threats.The strategy formulation strategy selection and strategic planning of Beijing Zhongpingjianhuahao accounting firm,with a view to providing some methods for the future development of Beijing Zhongpingjianhuahao accounting firm,has certain reference value.