Xuyi County, All Kinds Of Small And Medium-sized Real Estate Firm's Strategic Choice To Study

Real estate is a pillar industry of national economy, and its healthy and stable development of relations between the development of the national economy, social stability and people's vital interests. Small and medium real estate companies accounted for about 90% of the real estate business, so the study of strategy about SME is help to development of real estate. Many small and medium real estate companies in China now exists in the third and fourth tier cities, and the third and fourth tier cities in the real estate market, the vast majority of small and medium real estate companies, however, the regional real estate market for such research is relatively scarce. Therefore, the current third and fourth tier cities in the real estate market, an objective analysis of scientific, market characteristics for its real estate strategy to develop a scientific and rational choice mechanism seems urgent and necessary.Established by fuzzy clustering method for small groups to classify the real estate business model, all types of enterprises in the SWOT matrix analysis obtained through the strategic combination, and then select the most suitable strategy. Small and medium real estate companies use this classification model of decision-makers can quickly find investment opportunities, and select the appropriate enterprise survival and development strategy.This strategic management and real estate area of economic theory as the real estate market Xuyi small real estate business groups within the strategic choice of the new perspective on the Xuyi that three or four wire system of urban real estate market to provide a study three or four line of urban real estate investment opportunities and strategic planning, business reference objects, rich in three or four lines of urban real estate development, and strategic choice for small and medium groups has theoretical value.By Xuyi research and forecasting real estate market, real estate companies on the Xuyi small group of enterprises in the strategic choice of three types of theoretical results obtained: in the enterprise SO, WO, ST, WT strategy, at this stage Q1 enterprises, "the use opportunities, overcome weaknesses, "the better choice WO strategy; this stage Q2 enterprises," seize the opportunity to play to our strengths, "the SO strategy is a better choice; stage Q3 enterprises to" take advantage of opportunities, overcome weaknesses, "the WO Strategies is a better choice.