Strategy Development Of Small And Medium Accounting Firms Based Competitive Intelligence Methods

The purpose of analyzing the competitiveness of a company, is to gain a betterunderstanding on the prospect of the industry wherein and its opponents’ situation.Therefore, a company can evaluate its own behaves more scientifically and rationally,achieve the optimal configuration of its resource and establishment of its strategy, inorder to remain invincible and obtain the maximum economic benefits.This articleprovides sufficient details about the current situation of small/medium accounting firms,adopts SWOT model and “Five Dynamics” model on information analysis andinvolves the industrial characteristics of small/medium accounting firms; therein alsoprovides accounting firms competitive strategies upon the analysis of their developingtrends and current situation, by using GH accounting firm as an example. The writerfirstly introduce the relative principles of small/medium accounting firms andinformation analysis methods mentioned in this article, then address the currentsituation and strategy designing on the GH accounting firm.