Research On The Construction Of 12366 Tax Service Platform From The Perspective Of New Public Service

At present,China's economy and society is undergoing the profound changes.Firstly,the transformation of government functions and decentralization further require the tax authorities to provide quality services for taxpayers.Secondly,tax reform and tax reform spawned a new service demand:the application of “Internet plus” thinking,information technology innovation and new technology affects the taxpayer's preference.Thirdly,thought of counseling independence and activity are urgently required for perfecting the consultation system and mechanism.Under the background of current tax service,the construction of high-quality 12366 tax service platform will become an important part of tax collection and management.How to build the 12366 platform of Inner Mongolia land tax(hereinafter referred to as the 12366 platform),how to ensure the smooth operation of the 12366 platform and how to play the role of the 12366 platform better,has been the key factor for the Inner Mongolia land tax to improve the taxpayer's satisfaction and improve the tax compliance.Based on the deployment and requirements of the State Administration of Taxation on the upgrading of 12366 Tax Service Hotlines in various provinces and municipalities,the new public service theory and customer relationship theory are used to analyze the theoretical basis of the 12366 hotline.Through the analysis of the status of the Inner Mongolia land tax 12366 tax service hotline(hereinafter referred to as the 12366 hotline),the 12366 hotline is upgraded to the 12366 platform from the two angles of theory and practice.In the four years of practice,the total amount of Inner Mongolia land tax 12366 hotline has reached 620 thousand times,the role of the service hotline has become more and more obvious,the quality and the level have been obviously improved,but there are also some problems in the development and progress,such as insufficient publicity,limited supply space,irrational staffing,insufficient data mining depth and low personnel quality,so that 12366 The hotline upgraded to 12366 platform is subject to certain restrictions.In view of these problems,using the questionnaire survey method and case analysis method to analyze the reasons,put forward the optimization and upgrading measures of the construction platform,which is very important for Inner Mongolia land tax.It will upgrade the power of 12366 from the simple telephone hotline to the comprehensive service platform,and the taxpayer can be full through the 12366 comprehensive platform.All kinds of needs such as checking,asking,listening,seeing,cooperating and doing.