Development Strategy Research Of China Insurance Asset Management Company

With rapid development of China financial market,China insurance asset management companies have become one of the biggest institutional investors in China over the past decade.However,confronted by rapid development of market,fierce competition,and tighter regulations,asset management companies must research new strategies to catch the opportunities of market development.According to this background,applied by method of PEST analysis and Michael Porter's Five Forces Model,this dissertation mainly analyses the macro environment of TK asset management company in order to figure out the development trend of its industry.For the development of TK company,this paper analyses its current strengths and weaknesses,opportunities and threats through the SWOT analysis.Further on,this dissertation proposes the future development goals for a period of time in the company's positioning and strategic choice.By strengthening investment capacity,improving the ability of the products design,expanding sales channels,enhancing technology building from the strategic level,TK company will ultimately grow into an international standard,world leading comprehensive asset management company.This dissertation presents the future development goals for a period of time in the company's positioning and strategic choice,through the deepening of investment in capacity building,improve the ability of the products,to create far sales channel,enhance technology development from the strategic level,and ultimately grow into an international standard,world's leading,comprehensive asset management company.The purpose of strategy making is implementation.In the last part,this dissertation point out implementation of enterprise development strategy requirements smoothing system and optimized allocation of resources.TK company will be able to seize the opportunity of industry,and achieve more accomplishments through the organization construction,competitive compensation incentive system design,financial management consolidation,optimizing the allocation of resources.