Research On Development Strategy About Qingdao Branch Of XINGFU Insurance

After a decade of rapid development of China’s insurance, the market system improvegradually, insurance companies’ fierce competition pattern expand.The market began to stepfrom the initial stage into the mature stage. Extensive management mode can not meettoday’s insurance market gradually. In just the last year of2012, the insurance market hassuffered the most serious challenges in recent years. By the decline in the macroeconomicsituation, market transformation, decline in consumer confidence, the industry problemsfocus on highlights, a variety of factors affects the insurance industry facing a winter period.Various insurance companies are facing different market issues. In the past few years, thestate also increased regulation of the insurance industry. The introduction of a series ofmacro-policy such as the China Insurance Regulatory Commission and the China BankingRegulatory Commission has had a tremendous impact on the insurance market. Fiercemarket competition makes many insurance companies facing new shuffle.This thesis concentrates on the study of happy Life Qingdao Branch’s developmentstrategy in this particular historical period. This thesis concentrates on the study of happyLife Qingdao Branch’s development strategy in this particular historical period. Through alarge number of actual data forensics, the market environment analysis, competitor analysisdata, analyze the internal development, combined with strategic management theory, to thecombination of theory and practice, for the company’s development strategyFirst，the company located in the external market environment analysis, we can see thepolicy, economic, technical and other enterprise. Combining with the analysis to look fordevelopment opportunities in the local market share and competition structure: one iscurrently the company’s market telephone marketing competition relative ease; two is in themarketing reform of market opportunities.Then, focus on the analysis of the company’s internal environment for businesschannels, human recourses and financial conditions to proceed with the analysis, find where hinder the development of enterprises, affecting the development of the company’s strengthsand weaknesses are summarized. Advantages: the development of the company in the localmarket has begun to take shape; company’s brand advantages; integrated financial serviceswith the Group’s future. Obstacles affecting the development of the company: humanresources system is imperfect; regulatory policies impact on the company; weak existingsales channels.On the basis of the analysis of internal and external environment, the company’sdevelopments are identified: imitation and innovation.Formulate specific strategicobjectives and strategic positioning of the development of the company’s three years, anddetermine the path of development from the sales channel, human resources and brandbuilding.Finally, put forward the strategic measures of the development of the company.Optimize the arrangement of the channels: the original channels to learn from the experiencein the same industry rapid development, the company additional telephone marketingchannels, the company launched the staff system to form a blue-chip sales team. Second,strengthen human resources management: the rational allocation of existing human, improvethe company’s employment mechanism, the establishment of promotion eliminationmechanism, the establishment of the pay system to adapt to the requirements of companydevelopment and market competitiveness, and strengthen the company’s internalmanagement. Third, the company in local market brand building: the creation of brandingKong, the establishment of a brand to promote special funds to strengthen the combinationof brand building and cultural construction, to strengthen cooperation with other companieswithin the group. An enterprise to be successful,50%came from the strategy, developmentand implementation of50%from the organization, a good business is the company everyemployee to create the.